Ofir Ventura — Best Approached To Prospect In Commercial Real Estate Now.
Ofir Ventura:The prospecting process in commercial real estate is a daily event or must be for each salesperson. There are four ways to contact prospects.
When you understand and appreciate the value of the prospecting methods, you can convert more commercial real estate business opportunities and listings in the local market. The other two methods, in the main, are a waste of effort and time.
So here are the ways of prospecting that you can use. They can be combined or mixed as only two will be highly successful.
Sending an email to a prospect regards your services, and commercial real estate activity is convenient and easy. Many agents carry this out on a regular basis. You can mix with the email relevant attachments and information about the local property market and types of property available for lease or sale.
The conventional direct mail approach still takes place today, even if less frequently. To send direct mail, you have to have the contact information of the concerned people. Generic mail without personally addressed mail is a waste of time. If sending direct mail, ensure you know the title and make of the relative individual.
The telephone is a very convenient way of contacting with regards to prospecting for new business.
The rejection ratio or factor in cold calling activities is relatively high, even if this must not put you off the process.
Dropping into a local address or business to introduce yourself as an agent must occur daily.
This can be done on a street-by-street basis. Know the local businesses on every street and then drop by five daily. Leave your business card. You ask them questions about their property needs or uses and whether they are owners or tenants.
It must be noted that this approach is very efficient even if you must always follow up the letter with a telephone call. The most convenient and yet less efficient way of marketing at this point is the email process. Many business people receive an email daily and will be inclined to delete unknown general information emails. According to Ofir Ventura Las Vegas, when implementing the email process as part of the marketing model, ensure you have the consent of the person concerned to personalize the process.
